Business integration software company Magic Software Enterprises has rebranded it’s image and realigned it’s product range.

The two key products from Magic Software Enterprises were iBOLT and uniPaaS. iBolt essentially acted as the “glue” between front end and back end systems, often referred to as Middleware, whilst uniPaaS aimed to simplify cross platform rich internet application development. We previously looked at both uniPaaS and iBolt, see “How To Integrate Mobile Devices With Business Applications – Quickly And Easily.”

New Logo And New Product Names

Under the new “magic” rebrand the company has a new image, slogan, and logo and has renamed its two key products:

• Business logic and multi-channel delivery application uniPaaS is renamed Magic xpa Application Platform
• Workflow and Middleware application iBOLT is renamed Magic xpi Integration Platform

Magic say of the rebranding, “we have chosen to use the ‘master brand’ model, focusing more on our company brand (Magic) rather than on the branding assigned to our different products and services.”