Mini Case Study vs. Infographic: First Aid Quiz

According to the infographic there are seven key steps and we’ll use our mini case study as a discussion point so please feel free to join in the discussion:

Add novelty to your app – “rip off’s don’t work”.

This makes sense but isn’t strictly true. Well-produced “knock offs”, with a lot of advertising can do just as well as their peers. After all, some believe the hugely popular Angry Birds was nothing more than a clever knock-off of games such as Crush the Castle.

When planning a First Aid related app we searched the app store and found there wasn’t a dedicated First Aid Quiz and many of the other First Aid apps were simply reference guides. There were small quizzes here and there in some of the other apps but we felt a dedicated first aid quiz app would be the novelty factor in this case.