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What Makes One Mobile App Successful And Another Fail?
Target the right segment of users – don’t take your app to the wrong audience
Trying to push a game app to enterprise users may work a little but pushing it to gamers is likely to be more effective. Likewise for a business related app.
In terms of First Aid Quiz we wanted the app to have a relaxed, yet slightly formal, visual identity. For this we selected a narrow colour scheme and stuck to icon based imagery. We pondered using photographic materials instead of icons and perhaps this might have made a difference – what do you think?
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